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BabyLulus Interview

By Interviewer at 06/20/08 12:20

Name of your website?

BabyLulus

Your name?

Cindy

Your Location (city, etc)

Redondo Beach

Please give us a short summary of your website?

Babylulus specializes in quality boutique items. Whether you are shopping for your own little one or buying a special gift, you can not go wrong with anything from our featured brands Barefoot Dreams and Little Giraffe...Free Shipping Always!

What inspired you to launch your own website?

Work at home mom.

When did you launch your first website, and what was it?

I launched 1 1/2 years ago.

How did you decide on a name for your website?

If we were going to have a daughter, he wanted to name her LuLu! Luckily, we had a boy and named him Brady.

What makes your website different from other, similar offerings?

Free Shipping. High quality baby items that are difficult to find. Competitive Pricing.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

My goal is to continue selling quality baby items online.

How does your investment of time and money balance against your success?

Hopefully all my time and effort will turn into success.

If you had an unlimited development budget for development, how would you change your site?

I would pay someone to do the marketing if I had the budget.

If your site got really big, really quickly, would you be able to keep up with the demand?

Yes yes yes!!

What unexpected costs and headaches have you had to deal with?

Google and Yahoo advertising costs take up all my profit.

What has been your biggest challenge?

Getting people to my website.

What method has been most successful for promoting your website?

Google Adwords.

How has running your website differed from your expectations?

Yes, it is not easy to match competitors and get people to my website.

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

1 1/2 years.

What is your website address?

BabyLulus

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