Name of your website?Gainsborough Giftware
Your name?
Gainsborough Giftware
Your Location (city, etc)
Gainsborough, Lincolnshire
Please give us a short summary of your website?
Gainsborough Giftware was established as a family business in 1977, to supply the UK Retail Gift sector with good quality well priced products, a well proven forumla that still stands the business in good stead 30 years on.
What inspired you to launch your own website?
To basically get a bigger customer base, across europe and the whole of the UK. To also reach the USA
When did you launch your first website, and what was it?
Has only just been launched
How did you decide on a name for your website?
Simply our companies name
What makes your website different from other, similar offerings?
Exclusive items and many unbeatable prices
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
To get a bigger customer base
How does your investment of time and money balance against your success?
Too early to really say
If your site got really big, really quickly, would you be able to keep up with the demand?
We approach every situation as it comes. With our business being very seasonal as it is we are used to sudden surges of business.
What unexpected costs and headaches have you had to deal with?
The amount of text that has needed typing
What has been your biggest challenge?
Getting all the products up online and now getting traffic to the site
What method has been most successful for promoting your website?
Getting in touch with current customers and pay per click
How has running your website differed from your expectations?
More frequent orders from existing customers
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
Will always be running and has only been up and running for a short while
What is your website address?
Gainsborough Giftware
